Clothcrafte is a family run company that has kept alive the art of handmade embroidery, across their offerings - accessories, clothing and upholstery.
To highlight the craft that the brand specializes in, we ensured that everything from the logo to the design of the card involved a touch of artistry. We created the logo form keeping in mind the 'double c' from Clothcrafte and a commonly used stitch in embroidery, the herringbone stitch.
Clothcrafte is a brand with a strong history, a family business started years and years ago, passing down the family craft to generations. Hence, for the supporting design, we worked to create vintage photographs of women, with one element in the photo embroidered with real, colorful threads. Creating a look that blended vintage photography and modern embroidery prints, history and modernity, into a harmonious whole.